Parent company ShowBiz Pizza Time also became CEC Entertainment in 1998.Ī girl playing in the now-removed SkyTubes play area.Ĭhuck E. which began unifying the two brands in 1990, renaming every location Chuck E. The merger formed a new parent company, ShowBiz Pizza Time, Inc. It was the first family restaurant to integrate food with arcade games and animated entertainment thus being one of the pioneers the “family entertainment center” concept.Īfter filing for bankruptcy in 1984, the chain was acquired in 1985 by Brock Hotel Corporation, parent company of competitor ShowBiz Pizza Place. Cheese's Pizza Time Theatre in San Jose, California. The chain's name is taken from its main character and mascot, Chuck E. Headquartered in Irving, Texas, each location features arcade games, amusement rides and musical shows in addition to serving pizza and other food items former mainstays included ball pits, crawl tubes, and animatronic shows. Cheese's) is an American children’s family entertainment center chain founded in 1977 by Atari's co-founder Nolan Bushnell.
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